25-Feb-10, 11:35
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.
Singapore Adwatch 11-Feb-10, 10:12
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Philippines Adwatch 28-Jan-10, 10:36
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Taiwan adwatch 14-Jan-10, 09:38
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Malaysia Adwatch 17-Dec-09, 11:24
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong adwatch 3-Dec-09, 09:48
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Korea Adwatch 18-Nov-09, 10:38
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong adwatch 5-Nov-09, 09:25
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Thailand adwatch 22-Oct-09, 11:25
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Taiwan adwatch 8-Oct-09, 12:02
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Malaysian adwatch 24-Sep-09, 10:30
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Philippines Adwatch 10-Sep-09, 17:08
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Singaporean Adwatch 27-Aug-09, 15:33
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong Adwatch 13-Aug-09, 09:42
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Malaysian adwatch 30-Jul-09, 12:38
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Korea Adwatch 16-Jul-09, 16:37
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong Adwatch 2-Jul-09, 15:40
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Taiwan Adwatch 18-Jun-09, 16:21
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Korea Adwatch 4-Jun-09, 15:35
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Thailand Adwatch 21-May-09, 11:16
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong Adwatch 7-May-09, 12:11
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Malaysian adwatch 23-Apr-09, 09:19
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Korea Adwatch 9-Apr-09, 14:14
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Taiwan Adwatch 26-Mar-09, 17:46
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Malaysia Adwatch 12-Mar-09, 10:01
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong Adwatch 26-Feb-09, 15:18
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Malaysia Adwatch 12-Feb-09, 09:59
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Taiwan Adwatch 29-Jan-09, 16:21
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Thailand Adwatch 19-Jan-09, 11:56
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Singapore Adwatch 1-Dec-08, 15:55
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong Adwatch 13-Nov-08, 11:04
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Thailand Adwatch 30-Oct-08, 16:23
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Philippines Adwatch 16-Oct-08, 13:02
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Malaysia Adwatch 2-Oct-08, 18:29
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Korea Adwatch 18-Sep-08, 14:24
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Singapore Adwatch 21-Aug-08, 15:32
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Philippines Adwatch 7-Aug-08, 10:15
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Thailand Adwatch 24-Jul-08, 12:20
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Taiwan Adwatch 10-Jul-08, 05:26
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong Adwatch 26-Jun-08, 15:27
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Singapore Adwatch 12-Jun-08, 12:14
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Philippines Adwatch 29-May-08, 12:04
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Thailand Adwatch 15-May-08, 11:55
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong Adwatch 1-May-08, 11:44
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Taiwan Adwatch 17-Apr-08, 11:38
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Singapore Adwatch 3-Apr-08, 11:33
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Hong Kong Adwatch 20-Mar-08, 11:24
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Phlippines Adwatch 6-Mar-08, 11:17
Korea Adwatch 21-Feb-08, 11:00
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Taiwan Adwatch 7-Feb-08, 10:41
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Thailand Adwatch 24-Jan-08, 10:30
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
Philippines Adwatch 10-Jan-08, 10:16
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the...
MetLife drive places by Media 2-Jun-06, 09:44
US Life Insurance giant MetLife has launched a four-week burst featuring its brand mascot for the last 20 years, Snoopy.
Pepsi calls for TV scripts by By Mike Savage 2-Jun-06, 09:42
PepsiCo has turned the development of a TVC for its flagship Pepsi brand into a reality TV-style contest, Pepsi Creative Challenge.
Milo, McDonald's hit the spot with Philippines' viewers by Media 2-Jun-06, 02:57
There are three Biogesic headache pain reliever TVCs — set in a library, a traffic jam and a construction site, of which the first is the most...
Face matters more than actor's ability in Asia by Media 2-Jun-06, 02:50
It's no secret: the Thais know their TVCs. In recent years, Thai creative spots have dominated Asia's global metal haul. And not just on the...
Change of tactics paying off in China by By Mike Savage 2-Jun-06, 02:48
Brands which can deal with the mainland's hair-raising pace will emerge winners.
Sony playing catch-up as Samsung soars by Media 2-Jun-06, 02:44
Once upon a time — in 1979, to be exact, when it revolutionised the world with the first Walkman — Sony was very cool. For much of the next...
What drives m en to shop? by By Jo Bowman 2-Jun-06, 02:38
Jo Bowman discovers that the macho man stereotype Gillette and Marlboro made famous doesn't always work for all brands, or connect in Asia, where...
McDonald's in hot spot with politics and a play on words by By Amy White 19-May-06, 03:34
Superstar Rainie Yang took McDonald's to the top with a spicy spot for a chicken burger.
Asia's road to cannes lions by Media 19-May-06, 03:28
With Cannes just around the corner, Media asks a few of the region's leading creative lights to predict what work is in with a chance to win
Aquino takes San Miguel to top spot on Philippines TV by Amy White 4-May-06, 07:57
FMCG brands dominated the airwaves, with an edgy TVC by San Miguel taking top spot, Amy White writes
Getting targets in tune by Sangeeta Mulchand 4-May-06, 07:52
From Pepsi's Oye Bubbly to Moto-mash, music is providing a powerful way to engage the passions of consumers, aided by the explosive growth of...
Thailand shines again by Media 4-May-06, 07:48
Thailand's TV output shows a "frightening gap" with the rest of Asia, while China takes home its first gold with JWT's Nike work. While print work...
Smooth leads the way by Arun Sudhaman 4-May-06, 07:32
Judges not only crowned JEH's Smooth E entry best of best, but strongly tipped the four-espisode TV campaign to take home gold at Cannes. Arun...
'Stadium Astro' woos sports fans with ringside offer by By Amy White 21-Apr-06, 04:16
KFC held onto top spot, but viewers in Malaysia were wooed by a sporting offer from Astro.
Korean take-away by By Sharon Desker Shaw 21-Apr-06, 04:06
Whether it's farming or finance, staunchly- patriotic Koreans are often opposed to opening their market. Now the advertising sector is feeling...
Pockets of excellence by Jo Bowman 21-Apr-06, 04:03
At long last, a handful of production groups with the tools and the talent is pushing Asia on the global map.
Exotic flavour makes McDonald's shrimp spot a winner by By Amy White 7-Apr-06, 07:23
The fastfood giant took TV viewers around the world to highlight the quality of its shrimp.
Japan's talented young stars by Media 7-Apr-06, 07:14
The world's second-largest advertising market has finally consigned its lost decade to history. And not a moment too soon for the industry's...
McDonald's races past marathon sponsor to top of chart by By Amy White 24-Mar-06, 06:31
Fast food beat a marathon in the jostle for Hong Kong TV's most memorable spot last month.
Cathay tackles a rubgy obsession by By James Murphy 24-Mar-06, 06:26
As title sponsor of Hong Kong's annual rugby Sevens, Cathay Pacific wanted an ad that fans would talk about. James Murphy went along for the ride
Bali fest to find Asia's best by By Atifa Hargrave-Silk 24-Mar-06, 06:11
What will win gold at the Spikes? Amazing work, say the judges.
media boot camp for execs by Media 24-Mar-06, 06:05
Mediaworks returns to Bangkok to put the region's media execs through a gruelling Apprentice-style challenge of crafting a full-blown pitch. Amy...
Transforming old to new takes Tide detergent to the top by Amy White 10-Mar-06, 08:34
Tide held on to its position as the Philippines' favourite washing powder thanks to local insight.
MAKE OR BREAK? by Media 10-Mar-06, 08:25
Marketer views on the best way to reach out to consumers have fundamentally shifted, Media's fifth annual poll of senior marketers reveals
KFC captures viewers' attention with unexpected offering by Amy White 24-Feb-06, 02:32
KFC might be better known for its fried chicken, but its new fish dish got audiences hooked.
M-150 builds branding with salute to a royal anniversary by By Amy White 10-Feb-06, 02:36
Restrictions on advertising of energy drinks didn't stop M-150 from grabbing the top spot, as
Asia's Tigers in the making by By Sangeeta Mulchand 10-Feb-06, 02:01
Sangeeta Mulchand dives into the world of sports to pick the stars with the spunk, the competitive spirit and the charisma to walk in Tiger Woods'...
Electronics mall Elife makes it three in a row in top spot by By Amy White 27-Jan-06, 01:34
A hat-trick for Elife Mall was accompanied by a range of telcos and fastfood brands in the chart.
Think Digital by By Mike Savage 27-Jan-06, 01:28
From 3G to digital TV, technology is reshaping marketing and communications in Asia. Mike Savage investigates the latest tools to keep marketers...
Star power takes locally-produced Pepsi TVC to top spot by Media 13-Jan-06, 07:31
A mixture of brands across different categories made the chart, but Pepsi topped the lot. Amy White reports
Talent crunch by Media 13-Jan-06, 07:15
Barring bird flu hitting Asia, salaries are on the up and up as economies rebound and serious talent shortages loom, say recruitment experts
Winning the talent contest by Media 13-Jan-06, 07:07
David Levitt
Regional director for talent, training and development, Ogilvy & Mather Asia-Pacific
Our industry represents one of the...
Viewers' sweet tooth sends Wall's to top with 'mini' offer by By Amy White 16-Dec-05, 01:59
With year-round sunshine, Malaysians responded to a spot promoting an icy-cold snack.
What does it take to head Asia? by By Mark Johnson 16-Dec-05, 01:51
Top roles are up for grabs in Asia after an unprecedented number of regional chiefs quit this year. But 'birds of passage' need not bother applying.
McDonald's jumps two places to take top spot in HK chart by By Amy White 2-Dec-05, 07:39
As the fast food giant took first spot, a three-way tie took place for fifth position in the chart.
Taiwanese viewers rate inhouse TVC by Elife Mall the tops by By Amy White 18-Nov-05, 04:22
A chain store's TVC proved most memorable, while KFC and McDonald's fought the fastfood war.
Local favourite beats Golden Arches to top spot in HK chart by BBy Amy White 4-Nov-05, 04:09
As autumn sets in, viewers in Hong Kong warmed to a hotpot TV spot from Café de Coral.
banking on brand by By Mike Savage 4-Nov-05, 03:42
With reforms accelerating, China's finance sector is recognising the need to embrace brand-building.
Telcos snapping at heels of KFC's 'sharing moments' TVC by By Amy White 21-Oct-05, 10:03
A message of togetherness continues to touch viewers' hearts across Malaysia for KFC.
Youth appeal by Media 21-Oct-05, 09:48
The fickle youth segment is usually one step ahead of marketers. Hot trends turn cold by the time advertisers latch on to them. What's the...
Unif juice brand beats automotive advertisers to top spot by By Amy White 7-Oct-05, 07:15
Automobile brands jostled for top spot in Thailand, but Unif managed to beat them all.
Quality catches up in Asia by By Jo Bowman 7-Oct-05, 07:08
A crop of talented new Asian directors is working hard to help the region turn its reputation in the global advertising community around.
Viewers respond to feel-good zeitgeist of 'KFC moment' by Amy White 23-Sep-05, 12:05
A sentimental commercial from KFC touched viewers' hearts, and will do so until next year
Exceeding All Expectations by Media 23-Sep-05, 12:05
Jaimie Seaton looks at how luxury brands turn a high net-worth individual into a life-long customer who's buying habits are known to store staff...
Fairies and flying elephants make an impression in HK by By Amy White 9-Sep-05, 03:44
Hongkongers fell under the spell of make-believe spun to mark the launch of a new Disneyland.
GOING AFTER WOMEN by By Olivia Toth 9-Sep-05, 03:04
Women don't like the way they're being marketed to, a Research International study has found. Do advertisers understand female consumers?
Thai consumers vote for the buzz from Birdy Ice Coffee by By Amy White 26-Aug-05, 05:25
Ajinomoto's Birdy took top spot from Chang beer, and Colgate achieved a double act.
Supermarket rides high on 60th anniversary celebrations by By Amy White 12-Aug-05, 10:13
Hong Kongers have known and loved Wellcome for 60 years, taking its TVC to the top.
creative catch-up by By Jonathan Barlow 12-Aug-05, 09:54
Korea has a flourishing film industry, but is still struggling to find its creative voice for the small screen.
Nescafé pips Oishi Green Tea to post as drinks dominate by By Amy White 29-Jul-05, 05:35
Beverages rule the Thailand rankings, despite a strong show in mobile telcos and automotives.
Design leads way to brand success by By Jo Bowman 29-Jul-05, 05:29
Today's consumer choices are largely driven by design and innovation, but is a more complex set of factors driving sales? Jo Bowman examines the...
KFC trumps telcos in hotly-contested battle for top spot by By James Murphy 15-Jul-05, 08:48
Despite strong showing by the telcos in Malaysia, the top spots went to fast-food giants.
Seeking innovation by By Jo Bowman 15-Jul-05, 08:35
Despite groundbreaking work such as adidas' 'Vertical sprint', creatives seem to find it hard to come up with ideas that make the best use of the...
Telcos continue to dominate with TM taking main focus by By Amy White 4-Jul-05, 07:00
KFC might have come first and Shell second, but eyes were on telcos in Malaysia's mobile war.
Double-edged blog power puts marketers on guard by By Arun Sudhaman 4-Jul-05, 06:56
Blogging is the way to go online— but only if you do it right.
Burnett and DDB in recall tussle to dominate top five slots by By James Murphy 17-Jun-05, 03:17
Leo Burnett has thrown the gauntlet down as the fight for Hong Kong viewers gets into gear.
Travel on the up and up by By Jo Bowman 17-Jun-05, 03:09
As devastating as it was, the Boxing Day tsunami didn't clip the sails of Asia's travel media in the same way that Sars and terrorist attacks had...
Carabao Daeng's 'united we stand' theme takes top spot by By Amy White 3-Jun-05, 07:24
Energy drinks dominated Thailand's TV ads, tapping into both national pride and 'Thai-ness'.
Quality message takes Brand's campaign to top position by Amy White 20-May-05, 07:44
A health supplement which is an old-time favourite hits the spot with TV viewers in Taiwan.
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