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Krispy Kreme partners BBDO Guerrero globally
by Kenny Lim
20-Feb-09, 10:00
GLOBAL - Krispy Kreme has named BBDO Guerrero as creative partner for its growing international store operations.
The Omnicom firm will work with the doughnut corporation on developing integrated product, promotional and brand-building efforts on its products which includes premium-quality sweet treats, doughnuts and coffee, plus global projects developed for markets in Asia-Pacific, Latin America, Europe and the Middle East.
Jim Rogers (pictured), vice president of international marketing for Krispy Kreme Doughnut Corporation, said, “BBDO Guerrero has demonstrated to us that they have the strategic and creative expertise necessary to help continue building the Krispy Kreme brand internationally. We are looking forward to a successful working relationship.”
Paul Roebuck, chief executive of BBDO Guerrero, said, “Krispy Kreme is a truly iconic and globally respected brand and we are honored to be working with them on the expansion and growth of their international business.”
The US-based doughnut brand has eight outlets in the Philippines and has plans to open up to 30 outlets as it looks to foreign markets for growth.
As part of its international expansion in Asia, Krispy Kreme has also entered China and Malaysia.
Under an agreement with the Lotte Group, the donut chain will be launching up to 35 stores over the next five years in Shanghai, Beijing and Tianjin, China.
In Malaysia, it will open up to 20 stores in the next five years.
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