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Sime Darby calls creative pitch in Malaysia
by Asiya Bakht 20-Nov-09, 10:55
KUALA LUMPUR - Sime Darby, one of Malaysia’s biggest multinational...		Toshiba, NBA ink marketing partnership in the Philippines
by Anita Davis 20-Nov-09, 10:45
MANILA - Toshiba and the National Basketball Association (NBA) have entered into...
Olivier Altmann appointed chief creative officer of Publicis Worldwide
by Asiya Bakht 20-Nov-09, 09:33
PARIS - Publicis Worldwide has promoted Olivier Altmann (pictured), the executive...		Five things you need to know... Digital measurement
20-Nov-09, 09:22
Ever wondered about the best way to measure a digital campaign?
Mengniu tops big spenders at CCTV auction
by Benjamin Li 19-Nov-09, 17:50
BEIJING - China Mengniu Dairy, the largest liquid milk producer on the mainland,...		STC Associates names Swati Katakam regional director for India
by Kenny Lim 19-Nov-09, 12:21
MUMBAI - Global brand management firm STC Associates has appointed former Grey PR...
CCTV ad takings up 18.5 per cent in record auction
by Benjamin Li 19-Nov-09, 11:30
BEIJING - CCTV's 2010 airtime auction has netted a record return of Rmb 10.96...		Sony overhauls advertising budget to focus on core products
by David Blecken 19-Nov-09, 11:26
TOKYO - Sony is planning to realign its global advertising budget, worth around...
Singapore and Thailand slide in Gunn Report 2009
by Kenny Lim 19-Nov-09, 11:07
GLOBAL – Japan has maintained its position as the fifth most-awarded...		mig33 shifts global operations to Singapore
by Kenny Lim 19-Nov-09, 10:24
SINGAPORE - Provider of mobile content and entertainment mig33 has relocated its...
Audi to hire Dentsu for Japan media business
by David Blecken 19-Nov-09, 10:07
TOKYO - Dentsu is believed to have won Audi’s Japanese media account,...		Euro RSCG 4D Field Force wins Yili, Wang Lao Ji briefs
by Kenny Lim 19-Nov-09, 10:02
BEIJING - Euro RSCG 4D Field Force has won two new pieces of business following...
Iris partners Edge Marketing in Vietnam
by Kenny Lim 19-Nov-09, 09:47
SINGAPORE - Iris has formed a strategic partnership with Edge Marketing - an...		Gamers get social media as Facebook comes to PS3
by Staff Brand Republic 19-Nov-09, 09:25
GLOBAL - Sony is to incorporate Facebook within its PlayStation 3 games console,...
Mercedes-Benz to create new global strapline
by Alex Brownsell, Marketing 19-Nov-09, 09:17
GLOBAL - Mercedes-Benz is looking to develop a new brand strapline to bring...		Allianz hires Grey to $100 million global ad account
by Alex Brownsell, Marketing 19-Nov-09, 09:06
GLOBAL - Allianz has handed its $100 million global ad account to Grey London...
ESPNews debuts on SingTel’s mio TV
by Kenny Lim 18-Nov-09, 16:41
SINGAPORE – ESPN Star Sports (ESS) has launched ESPNews, a 24-hour dedicated...		Wieden & Kennedy hires joint ECDs in Tokyo
by David Blecken 18-Nov-09, 16:31
TOKYO - Wieden & Kennedy (W&K) has appointed Frank Hahn (pictured right) and...
Pocari Sweat calls China creative pitch
by David Blecken 18-Nov-09, 12:33
BEIJING - Otsuka, a Japanese pharmaceutical company, has initiated a creative...		G2 wins Abalone Council and Diesel accounts in China and Japan
by David Blecken 18-Nov-09, 12:09
BEIJING - The Abalone Council Australia has appointed G2 as its below-the-line...
Marketing
by Benjamin Li 20-Nov-09, 11:02
SHANGHAI - Y&R Approach, the activation arm of Y&R and a joint-venture with...
Advertising
by Asiya Bakht 20-Nov-09, 10:55
KUALA LUMPUR - Sime Darby, one of Malaysia’s biggest multinational...
Media
by Benjamin Li 20-Nov-09, 15:41
HONG KONG - Time magazine will transfer its operations in Sydney and Auckland to...
Digital
20-Nov-09, 13:19
After winning the drawn-out battle over who gets the rights to launch the iPhone...
Research
by Kenny Lim 18-Nov-09, 09:57
SINGAPORE - Hiring and salaries for the advertising, media, digital, branding,...
Public Relations
by Kenny Lim 19-Nov-09, 12:21
MUMBAI - Global brand management firm STC Associates has appointed former Grey PR...
Media TV
The Work

Prudential Corporation Asia | The Power of Listening | Asia

20-Nov-09, 14:19

Prudential Corporation Asia is launching what is said to be the largest branding campaign ever for the insurance company, with Ogilvy & Mather Hong Kong leading the project.
Blog
Opinion

Six of the best… Chocolate ads

by Six of the best 20-Nov-09, 11:34
As the vultures circle UK confectionery giant Cadbury, this week we take a look at six of the best chocolate ads. Two y...

Are you ready for the coming decade?

by Blair Currie 17-Nov-09, 11:35
A new decade is just six weeks away and many of us are so consumed with the ?here and now? of meeting a budget, closing ...

Perspective... This recession has...

by Atifa Hargrave-Silk 20-Nov-09
We've just spent two weeks reviewing and scoring the Agency of the Year submissions - a gruelling task that ended with a final...

Perspective... Why there's more to...

by David Tiltman 20-Nov-09
You have to hand it to Sir Martin Sorrell; he certainly knows how to stir things up.
Features
by Michael O'Neill 5-Nov-09, 10:51
The development of pay TV in Asia will be achieved by matching new consumption...
Adwatch
18-Nov-09, 10:38
Exclusive research on the top TV ads in each market by recall. Adwatch tables...
League Tables
18-Nov-09, 10:52
The Business Performance Leagues are compiled on a monthly basis by Media...
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BBDO Proximity scoops big prizes at 2009 Digital Media Awards
BEIJING - BBDO Proximity was the big winner at this year's Digital...

Digital Media Brand of the Year announced
ASIA-PACIFIC - Dell and Intel will be jointly named the digital brand...


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WWF, Ogilvy PR win big at Asia-Pacific PR Awards 2009
HONG KONG - WWF and Leo Burnett Sydney's 'Earth hour 2009' campaign...

2009 Asia-Pacific PR Awards: The judges
HONG KONG - The judging for the 2009 Asia-Pacific PR Awards was...

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